Doublemint Theme Promotions in Wal-Marts
Project Period |
2013.10.17-30 (Halloween) 2013.12.12-25 (Christmas) (Datong, Langfang, Qingdao, Shenyang, Changchun, Zhengzhou,etc 150 Wal-Marts nationwide)
Project Effect |
In the second half of 2013, Inno united the top 150 Wal-Marts nationwide for Doublemint to activate the customers through constant “5” theme promotions from product launches, Halloween and Christmas. Consumption is stimulated by freebies in weekend golden hours with products featuring holidays and displayed in a different way. Each linking part as well as the package comprehensively expressing the theme of “Sense activating” made it a success in both promotion and sales.