"The Voice of Chery" National Tour
Project Period |
June 1st,2014 (Hefei)
Project Effect |
To enhance influence of Chery, Inno-vision launched an unique origianal marketing event “The Voice of Chery” in central China where Chery’s headquarter is located, following the fashion of “The Voice of China”.
Through a widespread publication on internet, radio and exhibition, Heifei saw a 4000 peple’s gathering, which helped Chery successfully earn public concern.
As those who participated in The Voice of Chery were all owners of Chery cars, it was a creative way for Chery to increase customers’ stickiness, highlight its brand image and turn a new page for Chery musical competition roadshow.